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Battle is on: Microsoft Zune Released
Microsoft's Zune MP3/Video player is released today. This is the big buzz which I hope will last longer than the whole UMPC buzz that lasted about 15 minutes. Apparently, there are concerts throughout the U.S. hosted by MS to celebrate its launch. In addition to video and music, the big push behind the Zune is the "social music sharing" via wireless sync. I have yet to find an evidence showing that Zune can be used for web browsing, yet. For a comparison against the Apple iPod check out zunegroove.com.
Vodafone and Yahoo to Launch Mobile Ads
1). Will Yahoo's new Panama platform allow U.S. advertisers to target ads outside the U.S. and target mobile ads outside the U.S.? Or do we have to advertise through Yahoo's UK office?
2). Vodaphone's service extends throughout Europe and some parts of Asia. Will marketers have the ability to DMA target selected customers beyond UK?
This partnership certainly has some serious potential for mobile advertising. Source: Reuters
Mobile Wallpaper from Import Racing Magazines
While researching for automotive products for TunerBargains.com, a website my friend and I owned, I ran across several auto magazines offering mobile wallpapers as a free incentive. While ring tones, screensavers and wallpapers are nothing new in the cell phone world, I couldn’t help but drawing similarity with the early internet days when websites would offer free desktop wallpapers. This is significant to the mobile world because of how the desktop world has evolved. In the beginning, websites didn’t know how to make money on the internet, so they offered free incentives such as free desktop wallpapers. The goal was simply to hope that free incentives can bring returned traffic. While free mobile wallpapers may not revolutionize the mobile industry, it is a good start.
However, the lack of a universal standards will make it difficult for content providers as mobile phones don’t all share the same basic specs, OS, screen-size and application support. This makes a universal rollout of anything free more costly as it has to be tailored to each phone specifically. For instance, I tried to download a wallpaper just to find my phone not supported in their database; same thing happened when I tried to sign up CellFire.com, a coupon service endorsed by my carrier Cingular, yet my phone was still not supported in their phone list.
The sooner the wireless providers, manufacturers and mobile software community come to a standard, the faster this industry will grow. So far, I like what I see from Microsoft in that at least all devices running Windows Mobile 5 shares the same uniformed standard whereby I can install the same mobile applications from Pocket PCs to Smartphones.
Email SMS Text Messages (Free SMS)
T-Mobile: phonenumber@tmomail.net
Virgin Mobile: phonenumber@vmobl.com
AT&T: phonenumber@txt.att.net
Sprint: phonenumber@messaging.sprintpcs.com
Verizon: phonenumber@vtext.com
Nextel: phonenumber@messaging.nextel.com
Source
Source 2
Update 2/24/2008: For the hardcore SMS folks using a Nokia Smartphone, a Widget is available for you to blast SMS text messages via your phone plan but using your Windows Vista computer!
Sprint Customers and their Treo SMS Woes
The latest story came from customers of Sprint PCS. Apparently, users of the Treo 700wx have been having some difficulty in sending SMS text messages to Verizon Wireless and T-Mobile customers. Perhaps this is just a simple mistake and Sprint is working to fix this problem. I wouldn't be suprised if this was done intentionally.
Source: Engadget
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