Contributing editor Gregory dropped off an article on my desk the other day published by Direct Magazine offering tips on mobile email marketing. (Greg works alongside with me in corporate online marketing department where he manages email deployment for 10+ eCommerce sites; so he knows a thing or two about email marketing).The article is very well written and an easy read, the main take away is that mobile devices do not always render traditional HTML emails and has a much smaller fold roughtly 320px in most cases. Marketers should produce a clear, call-to-action message and keep the email in a single column format for the smaller screen. I highly recommend marketers to give this a read. (Link)
Key points:
*Focus messages and calls to action
*Use prime real estate effectively
*Use a single-column setup
*Limit links
*Think about how you link
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