iOS, Android and Windows Phone 7: the facts and my experience [Part 1]

Q4 2010 brought a big milestone to the mobile industry: smartphones outsold PCs for the first time ever. And that's not even taking into account tables and iPods that provide similar functionality. In short, mobile devices - or "post-PC devices", as Steve Jobs calls them - are hot stuff right now.

However, it's easy to get lost and confused by all the devices and even by all the mobile operating systems we can choose from. Apple is certainly leading this new revolution with the iPhone and the iPad, but other software and hardware companies are trying their best to catch up and capture our imagination.

Last Summer I started blogging at Mobitel Tehnik, a blog about mobile technologies, on which my posts (in Slovenian) mainly cover news and tips related to mobile app development. As part of my assignment, I've been using and following the development of some of the recently most popular smart mobile operating systems on the market.

That is why I've decided to sum up some of the thoughts and experiences I've had with various platforms on my blog in two parts: in the first part, I focus on introducing facts and my personal experience with 3 of the most talked about smartphone operating systems: Apple's iOS, Google's Android, and Microsoft's Windows Phone 7. And in part 2, I will try to imagine the potential of using iOS, Android and WP7 mobile devices in classrooms.

Ok, so let's take a look at the facts and my personal experience with each of the three platforms first.

iOS: It's all about beautiful apps

Basic facts: Apple's mobile operating system that runs on iPhones, iPod Touches, iPad and Apple TV - all Apple devices. Launched in June 2007, current version 4.2. Got its application store, the App Store (tied with the iTunes Store), in July 2008 and now features over 350,000 apps.

The experience: Unfortunately, iPhone isn't officially sold in my country (the only blank spot in Europe!), so I've been using iOS on my 2nd generation iPod Touch. Truth be told, I don't really use it as an iPod that much - my primary iPod used mainly for running is the new iPod Nano. The iPod Touch is, however, my mobile device of choice for browsing and apps. I use it to play various casual games like Bejeweled Blitz, Fruit Ninja and Tiny Wings (my current favorites), manage my shopping list with ShopShop, plan my runs with Runner's World SmartCoach app, rate my favorite Movies, and much more.

And I'm just in love with iOS apps! The App Store provides great choice of both free and paid apps, and it's really easy to discover beautiful new apps. It's the kind of store where you buy a $2.99 weather app just because it's sooo pretty.

The magic behind the App Store lies in detailed guidelines and excellent developer tools that make it easy to have good looking apps even if you use just the default UI elements provided by Apple. Yes, a lot of people complain about the strict App Store approval process, but from the user perspective, it pays off to have a store full of quality and well tested apps.

Android: It's all about opportunities and promises

Basic facts: Usually thought as the biggest iOS competitor, developed by Google and other members of the Open Handset Alliance. Launched in October 2008, current version 2.3 Gingerbread, although the majority of users currently still runs version 2.2 Froyo. Android runs on all sorts of smartphone and tablets devices in various price ranges. The devices are made by different manufacturers, which also provide their unique user interfaces (such as HTC Sense, Samsung's TouchWiz etc). The Android application store, Android Market, launched in October 2008 and now features over 250,000 apps.

The experience: Ah, dear Android. The joy and love of the tech crowd. The supposedly "open alternative" to Apple's evil walled-garden. And, more often than not, quite irritating to use.

I've used Android on several HTC devices (Desire, Legend, Wildfire) and the overall look and feel is quite good. The hardware was good, but what annoyed me to no end, was the need to constantly fiddle with settings and other details of the software. And the regular need to reboot, which reminded me of what it was like to own a PC.

All in all, it was usually nothing huge per se, but there was always that tiny little detail that required your attention and sometimes got your head scratching. Like the mystery of why apps that I had never used (e.g. Stocks, Music, News) were always running in the background.

Speaking of apps. Sure, in theory it does sound wonderful that Google lets almost anyone publish apps on the Android Market. But in practice? The Market is flooded with poorly designed apps. And as Android Market works with Google Checkout, which is not supported in my country, I was stuck on using free apps only.

Then, the games... just not comparable to iOS games. And sure, the gaming aspect is supposed to be improved with the next big release - and that is basically what we keep hearing all the time. "The next Android update will kick iPhone's ass!" Anyone else got tired of waiting for the savior?

Ok, I've got to be fair - Android does have a few strong points as well. I loved the integration with Google services, particularly Google Maps. And the WiFi Hotspot app (for tethering), introduced with the Froyo update, was awesome. And oh, I really liked HTC's weather widget on the home screen!

Wondering why I've been using the past tense here? Ah, that's because I've been using Windows Phone 7 as my primary phone OS for a couple of weeks now, and I honestly don't miss Android all that much.

Windows Phone 7: It's all about the simple experience

Basic facts: The new kid on the block, even though it's the successor of the ye olde Windows Mobile platform. Microsoft decided to get a fresh start with Windows Phone 7 and introduced a radically different user interface and no backwards compatibility with previous versions of Windows Mobile. WP7 launched in October 2010 and has yet to receive a major update (expected to be released soon-ish). Like Android, WP7 runs on devices by different manufacturers, but Microsoft sets the hardware requirements for WP7 phones and doesn't allow major modifications of the user interface, so all WP7 phones have a consistent look and feel (unlike Android phones). Its applications store, the Windows Phone Marketplace, launched with the release of the first phones in October 2010 and now features over 8,000 apps.

The experience: This may come as a surprise to those of you that know how much I love using a Mac - I actually enjoy the Windows Phone 7 experience. Yes, me, enjoying a Windows product! Shocking, I know.

But I think Microsoft did the smart thing by dropping the outdated Windows Mobile legacy platform and focused on a fresh, unique mobile experience. It's a mobile OS that tries to help users do what they're supposed to be doing without getting in the way.

Coming from Android, the contrast can be quite stark at first. But after a while, you just sit back and enjoy the ride. No need to worry about turning the GPS on and off manually. If an app, such as Maps, needs it, it will turn it on and then off again when you're done.

The home screen with live tiles makes it easy to see important information on the go, and the OS uses hubs to bundle key content and media together. For instance, the People hub brings together your contacts and their Facebook updates in an attractive panorama view. Plus, it can also sync music, photos and videos with your computer and there's even a Windows Phone 7 Connector for Mac OS X that can sync content from iTunes.

However, it must be noted that WP7 is still a version 1.0 OS, so there are "a few" bugs and oddities that will have to be sorted out. Similarly, the Marketplace is still only a few months old, so the selection of apps isn't that great. For instance, there is no Dropbox or Evernote app, and I miss more apps from Google, particularly Google Maps - WP7, not surprisingly, has Bing Maps integrated and the app just doesn't work as well as Google's.

And just like the Android Market, the Windows Phone Marketplace doesn't allow purchases from my country, so I can't really enjoy any of the cool game titles already available in the application store. You do however get the option to Try out a lot of the paid apps and games, which is a really cool feature.

And the winner is...

One thing is for sure - while similar on paper, iOS, Android and Windows Phone 7 provide quite a different user experience. Which one is best? Well, it really depends on what you're looking for.

iOS is certainly a more solid platform with an amazing selection of apps, which isn't surprising considering it was the first to launch. Android is perfect for geeks that enjoy fiddling with their devices. And WP7 is cute, but needs to grow up a bit more and get more developers interested in making good apps.

For me, iOS is certainly the first choice. It's simple, yet mature enough to provide all the extra goodies (such as tethering). WP7 is also an OS that I could see my grandpa using, as he probably wouldn't miss any of the yet missing apps. And Android is a solid choice for everyone that is bothered by Apple's "closed" system and is looking for variety in hardware, but not something I'd recommend for the average user.

What does it all mean?

So, we have at least three platforms that will be running smartphones and tablets of our future. And we keep hearing the future will be mobile, which also means we can expect the big mobile operating systems to find their way into our classrooms and be used as teaching tools. I therefore invite you to join me in part 2 in a few days to explore which of the 3 platforms might have the biggest potential for learning.

Quick Takes: Nokia's culture, RIM's interface, and living in the paradigm of engineers

This post is an experiment.  I sometimes run across information that I think is worth sharing, but that doesn't fit into my usual publishing tools.  Generally it'll be something too complicated to tweet, but too simple for one of my usual long blog posts.  I've decided to try compiling those tidbits into an occasional post, which I call "Quick Takes."

Please let me know if you find this useful.

This time I want to talk about the aftermath of the Nokia-Microsoft deal, Android on BlackBerry, wireless insecurity, and WikiLeaks as a model for the future of human society.


More aftershocks from the Nokia-Microsoft deal

In the flood of commentary about Nokia's deal with Microsoft, I ran across three items with interesting perspectives on the deal.  They helped me understand how much work Nokia still needs to do.  If you're interested in the deal, or just in organizational change, I think they're worth checking out...

The engineering-driven culture.  Adam Greenfield, a former Nokia employee, discussed Nokia's culture and explained how it produces wonderful mobile phone devices but poor user experiences (link).  The key sentence:

The value-engineering mindset that’s so crucial to profitability as a commodity trader is fatal as a purveyor of experiences.

When I've written in the past that Nokia needs to learn how to do real product management, this is what I was trying to say.

This is how it feels to have an alliance dumped on you.  Meanwhile, if you want to get a sense of how corporate alliances get built, check out Engadget's interview with Aaron Woodman of Microsoft (link).  Aaron is a Microsoft spokesman and a key player in the Windows Phone team, so you might expect him to know chapter and verse about the plans for the alliance with Nokia.  But he doesn't, and you can feel his discomfort as Engadget tries to pin him down on some details:

Q:  There will be no preferential treatment given to Nokia in terms of the level of customization that they can apply to their devices. Is that correct, or no?
A: So it's an interesting question -- you say, like, preferential treatment, so say more about that. Is that like oh, they can modify...

The reality is that a big corporate alliance is created from the top down.  Senior management negotiates the broad outlines, and then announces the deal (because it's material to both companies and has to be announced to prevent insider trading).  Then the mid-level employees have to painstakingly work out what the agreement actually means.  I believe that's happening as you read this, and that process will probably continue for some months.  Meanwhile, Aaron can't answer most of Engadget's questions because the answers don't yet exist.  I give him a lot of credit for not trying to make up something to make himself sound better.

Anyway, if you see some vagueness from Microsoft and Nokia in the next few months, don't be alarmed.  It's how these things are done.

When is an installed base not an installed base?  I've been delighted to watch the rise of Horace Dediu, a former Nokia employee who has built himself a huge online following through very cogent analysis of Apple, and now the overall mobile market.  Although I usually find myself agreeing with everything he says, I thought he was a bit off base in some recent commentary about Nokia (link).

Dediu plotted the installed base of every mobile platform, and pointed out that Symbian has a far larger installed base than any other mobile platform.  He said Nokia has decided to throw away that installed base:

The disposal of such a large installed base must count among the largest divestitures in technology history and, when coupled with the adoption of the least-tested alternative as a replacement, elevates platform risk-taking to a new level. It may seem bold, but there is a fine line between courage and recklessness.

If all of those Symbian users understood that Symbian was their OS, had purchased applications for it, and felt that Symbian added value to their devices, then Nokia would indeed be taking a huge risk.  But virtually the only people who were even aware of Symbian were the people reading and writing blogs about the mobile industry.

Try this -- go look at a typical Nokia Symbian phone.  What is the brand you see on it?  Start the software, launch some apps.  Do you see the word "Symbian" displayed prominently?

Have you ever seen an ad for Symbian?  A billboard perhaps, or a big glossy ad on the back cover of the Economist?

Maybe a teensy little text ad inside the Economist?  Anything?

Indeed not.  Because Nokia didn't want the name Symbian to be prominent.  Heck, it didn't even let Symbian create its own user interface, let alone advertise its brand.  Nokia made Symbian into anonymous plumbing, because Nokia wanted Nokia to be the brand that users bought.  And considering how things worked out, that was something the company did right.

When I was at Palm and we surveyed mobile phone users, we asked Symbian users what OS was on their phones.  Most of them had no idea.  Among the minority who said they knew what their OS was, more of them thought it was Windows than knew it was Symbian.

Let me say that again, more Symbian users thought they were using Windows than knew they were using Symbian.  I guarantee that hasn't changed in the years since we did our surveys.

So, if Nokia executes its marketing properly, it should be able to flip most Symbian users to Windows Phone easily.  Just grin, tell them it's the cool new Nokia smartphone, and move on.  In that vein, the riskiest thing Nokia has done in the past couple of weeks is play up its deal with Microsoft.  It would have been better to play it down, so Nokia customers wouldn't get a message of disruption.

But I doubt most of them are listening anyway.

If there's anything reckless in the Nokia-Microsoft deal, it's the huge number of things that both companies need to execute very well in order to make it work.  But I think there's nothing reckless about the basic idea of ditching Symbian.


Android apps on BlackBerry?

There have been persistent rumors that RIM is trying to get software that will let its PlayBook tablet run Android apps (link).  Now there's some evidence that they may be looking to do the same on BlackBerry phones as well (link).  This seems like a reasonable thing to do, but I'm astounded that they're only working on it now.  The time to plan the app platform for your tablet is when you're creating the software for it, about a year before it ships.  It's not the sort of thing you dink around with a couple of months before shipment.  And you especially don't tell the public about it right before the hardware launches -- all that does is undercut any chance you had of getting native app development on your platform.


Wireless isn't secure (duh)

This isn't news if you've been paying attention.  For years the security companies have been telling us that wireless networks (especially wifi) can easily be snooped.  I'm not sure why the wireless insecurity story has never gotten much traction outside the beltway.  Maybe we weren't using enough web apps to care, or maybe no one listens to the security companies because they're presumed to be alarmists who just want to charge you $49.95 a year for something that'll make your computer run slow.

Anyway, it seems to me that the story is now popping up all over the place.  In December the Wall Street Journal ran a series on the information collected by mobile apps (link), this week The New York Times ran a story on the third party tools available to hack wifi hotspots (link), and a professor at Rice University posted on the types of data his class could sniff from his Android phone (link).  A surprising find -- two apps unrelated to location services were broadcasting his GPS location.

Why is this significant?  The mobile operators plan to offload traffic to wifi to reduce network congestion.  If those networks turn out to be insecure, the operators might be blamed for security breaches that result.  Or if more wifi networks are restricted due to security fears, the operators might find it harder to do that offloading in the first place.  Bottom line -- it is risky to depend on someone else's infrastructure as part of your core product.


WikiLeaks: Human society as designed by an open source engineer

O'Reilly ran a fascinating review of Inside WikiLeaks, a new book describing how WikiLeaks operates (link).  It reminded me of some thoughts I had after I heard a talk by Ward Cunningham, one of the creators of the wiki (link).

Most of the social structures in the world today were designed by two groups of people, religious leaders and lawyers.  The religious leaders gave us governments based on moral codes and hierarchies; the lawyers gave us governments based on laws, property, and checks and balances.  In both cases, the people creating the system built into it their own worldviews, their own assumptions about human nature.  The assumptions were so fundamental that I think they didn't even realize they were using them; they just baked them into the system.

Wikipedia, WikiLeaks, and movements like them are profoundly new because they attempt to structure society around the social assumptions of a third group of people: engineers.  And not just any engineers, but open source engineers.  That culture believes in the rationality of human beings and the existence of absolute truth.  It assumes that if the same information were available to everyone we'd be able to settle all disputes through logical discourse.  And it is intensely hostile to authority structures, because by definition they're assumed to get in the way of free discussion.

WikiLeaks is an attempt by that culture to restructure society.  I know that sounds crazy, but here's a quote from the book:

In the world we dreamed of, there would be no more bosses or hierarchies, and no one could achieve power by withholding from the others the knowledge needed to act as an equal player.

If you want to see this idea taken to its logical extreme, check out the short story "The Ungoverned" by science fiction author Vernor Vinge (it's online here).  I'm not saying that's the world we're headed for, but I think we'd all be foolish to assume that WikiLeaks will be the last attempt at open source social engineering.

I think it's actually just the beginning.

Impact of the Nokia-Microsoft Alliance: Welcome to the Five-Platform World

Like a big collective cow, the blogosphere is continuing to chew on the Nokia-Microsoft announcement.  It seems to be one of those rare events that forces people to stop, step back, and reconsider their assumptions.

I think it's impossible to say today what impact the Nokia-Microsoft alliance will have, because we don't know how well Nokia will execute.  If Nokia executes poorly, there won't be any change at all -- both Microsoft and Nokia will continue to gradually decline in mobile.  If Nokia executes well, I think the impact could be pretty big.  Not asteroid-killing-dinosaurs big, but a very large meteorite, with effects felt worldwide.

For the purposes of this note, I'm going to assume that both Nokia and Microsoft will execute well.  That's a risky assumption -- they would not have formed this alliance if they had been executing well in the past.  But for today we'll give them both the benefit of the doubt.


How many platforms can we stand?

Ignore the hype from Nokia about the "third platform."  The reality is that we're on track to end up with four or five significant smartphone platforms in the US and Europe: Apple, Android, RIM, Windows Phone, and HP/Palm if their new products are excellent.  Japan as usual will be very different, and I don't think all five players will be equally active worldwide.

You might ask if the market can accommodate five platforms.  There's a school of thought that says the smartphone market is destined to go the way of the PC market -- eventually almost everyone will coalesce on a single platform that has the most applications and licensees.  If that's how smartphones are destined to work, nobody seems to have told the customers.  Platforms with small numbers of apps (RIM in particular) have continued to sell well.  Also, back when I was at Palm and we had far more apps than any other mobile device, it didn't let us destroy Pocket PC, or RIM, or Symbian.

I think apps do matter in smartphones, but so far they appear to matter less than they do in PCs.  Without any apps, a PC is useless, whereas most smartphones ship with a lot of functions built in: voice telephony, texting, e-mail, browser, camera, etc.  Third party apps are more gravy than steak, at least for now.

So maybe the magic number is two platforms.  In marketing, many experts believe customers can hold only two major brands in their heads for any market: a leader and a challenger.  Think Coke and Pepsi, Hertz and Avis, Airbus and Boeing.  On the other hand, there are plenty of markets which have dozens of competitors.  Automobiles, for instance.  You can have huge numbers of successful brands there because the market is heavily segmented -- Rolls Royce doesn't compete with Mini Cooper.

I believe the number of smartphone vendors and platforms is going to depend on the actions of the smartphone companies themselves.  If they treat smartphones like a single consolidated market, a shakeout is probably inevitable.  If they segment the market, creating brands and devices that serve different groups of customers differently, I think there's room for all the platforms to survive.

Unfortunately, at this point most of the smartphone companies are focusing only on slavishly copying Apple.  Even RIM, a company with differentiated communicator products, is trying desperately to turn them into iPhone clones.  That's a great strategy to ensure commoditization and market dominance by Apple.

Since we're giving Nokia the benefit of the doubt today, let's assume they create differentiated products that help to segment the market.  I think that would stimulate other handset companies to do the same thing, leading to a relatively stable multiplatform world.

Here's what that means to the rest of the industry...


For the Android licensees, there will be intense competition for shelf space

In a five platform world, I think it'll be hard for all of the Android licensees to survive.  Picture your typical Verisprint store a couple of years from now (Vodorange if you're in Europe).  It probably carries three iPhone devices, because Apple has diversified its line.  There are a couple of RIM devices with keyboards.  We're assuming Nokia and Microsoft are successful, so there are a couple of Nokia smartphones on display.  Since we're giving the benefit of the doubt, we'll also assume HP has paid big comarketing dollars to get two of its devices shelved.  That's nine smartphones.  How much space is left for Android models?  I figure maybe two or three devices, split between Samsung, HTC, Motorola, SonyEricsson, LG, etc.  Life gets very uncomfortable for a couple of those companies.

Or maybe they get lucky and a RIM or HP gets knocked out of the picture.  That would leave space for more Android vendors.  But the Android licensees can't control that -- they're counting on Google to drive one or two of the other handset platforms out of business.  Is Google prepared to fight that sort of alley knife-fight against an HP or RIM, companies that might otherwise be Google partners? 

Android was a fun product for Google when all it meant was bleeding Microsoft.  But it eventually made Apple into an enemy, and now Nokia.  HP is next, and RIM will come after unless it licenses Android.  Is that the lifestyle Google wants?  I doubt it.

By the way, I think the Android shelf space problem is one of the reasons why Nokia went with Microsoft rather than Google.  Nokia has more control over its fate as a Windows Phone vendor, and it knows Microsoft is willing to do anything to win.


What happens to the other Windows Phone licensees? 

It's really hard for me to picture them sticking with the platform in more than a token fashion.  They avoided Symbian because it was a stacked deck in Nokia's favor; I think Windows Phone now looks the same.  The only way they'd invest more is if Nokia's WinPhone products started to take off strongly in a couple of years, and they were afraid of being left out.  I presume that's what Microsoft is counting on (it's how they dealt with IBM in PCs).


Can HP really be the fifth platform? 

HP is by far the weakest of the five mobile platforms.  Although it has a great legacy, it has neglected its developers tragically and its products are late.  The recent HP event shows it still has a legacy of goodwill in Silicon Valley, and you can't count out the world's largest PC company.  But HP's success depends on great execution.  If its products are timely and deliver on their promises, I think it has a good shot.  I am especially impressed by the things HP wants to do to link its products together (another on the long list of things Microsoft fumbled years ago).

But can HP execute?  It's been steering a zigzag course in PCs.  For several years it invested heavily in differentiation, and hired a lot of former Apple staffers.  But in the last year it laid off many of those people, killed its advertising campaign, and focused on Acer-style price competition.  Now suddenly HP is talking like it wants to go back to being a differentiated premium vendor.  That sort of inconsistency will be deadly when competing directly with the other smartphone platforms.

I can't figure out if the HP guys are Jedi knights or middle-aged paunchy men playing with plastic swords.  Based on history, I'm about 60-40 in favor of the plastic swords.


For the mobile operators, all of this produces immense happiness

Sometimes it's better to be lucky than good, and the Nokia-Microsoft deal is a huge stroke of luck for the operators.  They have always wanted the handset vendors to be barefoot and pregnant, too weak and divided to fight with them for control over phone customers.  A five-platform world is immensely attractive to them because the platforms can be played off against one another.  If RIM gets too uppity, you can just tip the product mix toward HP, or vice-versa.

The downside of this for the operators is that five platforms are a lot more work to support.  So they'll have conflicting temptations -- carrying more platforms gives them more leverage, but adds to their costs.  I think the biggest operators will choose the leverage; Verizon proved that it's not healthy to be cut off from a successful platform, and you can never tell which one is going to be successful next. 


For app developers, there will be more pain

The prospect of a five platform market is a nightmare for developers.  It's already hard to support two platforms (Apple and Android); the idea of supporting five is a logistical nightmare.  Most developers will focus on one or two, but that limits their potential revenue because the available market is smaller.

This situation favors large established developers that can afford to do ports to all the platforms.  Unfortunately, large software companies are usually the slowest to innovate, so I fear the net result of a five-platform world is likely to be less innovation in mobile apps.

There will probably be intense interest in cross-platform development environments that let a developer write once and deploy anywhere.  The platform companies will resist, and probably governments will eventually get dragged into the debate as they are asked to define what constitutes restraint of trade in an online app marketplace.

The one silver lining might be if the platform vendors start to compete for developers by giving them benefits -- for example, by loosening restrictions in their app stores, and taking a smaller cut of revenue.  I hope that will happen, but it's not enough to make up for the fractured development platform.


What it means to Nokia: A chance to survive

Although Europe is really a collection of nations rather than a single place, there are a few things that seem to tug on heartstrings across many European countries.  The Eurovision song contest is one, Airbus is another, and Nokia is a third.  It represents European style and marketing prowess, and it proves that people in Europe can lead a high-tech industry.  So the deal with Microsoft represents far more than a business deal; it feels like a betrayal of a European jewel at the hands of a rapacious American company.

It's important to understand what the alternative was for Nokia.  If the company had continued at current course and speed, the decline in gross margins would have put it close to breakeven this year, and it would have started losing money in 2012.  Things were already so bad that restoring 10% operating profit this year would require laying off about a third of the company.  Obviously the cuts won't be that severe because Elop is aiming at a multiyear recovery, but the numbers show how close Nokia was to a death spiral in which spending cuts and revenue declines start reinforcing each other.

Nokia was like a plane rapidly losing altitude.  If you don't pull back on the yoke in time, there's nothing you can do to avoid hitting the ground.  The company was very close to that point.

I believe Nokia's directors knew this when they hired Stephen Elop, and his charter was to restructure the company radically before the problems became unsolvable.  In that sort of situation, you don't ask what products you ought to save.  You figure out how much money you can spend, you make a prioritized list of everything you do, and you start cutting from the bottom of the list until your activities fit into the budget.

I think when Elop and the board did that exercise, all of Nokia's OS business was below the line.  They just couldn't afford it.

Although stepping back from OS is emotionally devastating to many Nokia employees and fans, I don't think it's necessarily bad for the company.  Operating systems are like plumbing; they don't actually add much value to the building, but if they're built wrong they can destroy it.  Symbian advocates talked persuasively about its superior power management and ability to run on low-cost hardware, but as far as I can tell that was never reflected in higher margins for Nokia smartphones.  Most Symbian users didn't even know the OS was there, and if they had they would not have paid extra for it.  Symbian was enormously complex and difficult to work with, and it cost Nokia a fortune.  According to Nokia's annual reports, it paid about $800 million when it bought Symbian, and it reportedly employed at least 2,500 Symbian engineers (link).  Those engineers probably cost about $500m a year, or about $5 per Symbian phone sold.

Nokia went into the OS business because it was afraid of depending on someone else's plumbing.  Now it's betting that Microsoft is weakened enough that it'll actually cooperate with Nokia.  Microsoft will reportedly end up paying Nokia more than a billion dollars to adopt Windows Phone (link), and Nokia can reassign the Symbian engineers to tasks that will actually differentiate Nokia's products.  The deal with Microsoft could end up being not a surrender for Nokia, but a liberation.

But as I've said before, it all depends on execution.  For the folks inside Nokia, things will feel worse before they feel better.  The layoffs are still to come, and until then it will be hard for employees to focus on their jobs.  Even after the layoffs are done, it will be a lot of months before Nokia can ship new devices designed to take advantage of Windows Phone.  Until then, Nokia is unlikely to reverse its gradual loss of share in smartphones. 

When I first held a Nokia n97, I was lost in admiration at how beautifully the hardware was put together.  Everything from the shape of the case to the motion of the sliding hinge screamed elegance.  Then I tried the software and I wanted to toss it out a window.  Nokia's smartphone task is now very simple: produce some great devices like the n97, marry them cleanly with Windows Phone, and partner with Microsoft to get them distributed as broadly as possible.

If Nokia targets those products at real customer needs, and differentiates them from the iPhone rather than just trying to top it, it has a good chance of creating the multi-platform future it's talking about.

It's not as much fun as conquering the entire tech industry, but it's a lot better than going broke.  And it's probably the only choice Nokia had.

Nokia: An Excess of Cleverness

I'm looking forward eagerly to Nokia's strategy announcement this week.  Although Nokia is not highly esteemed in the US, most of the rest of the world recognizes it as an enormously important company: a brilliant manufacturer, a symbol of status and affluence in the developing world, and a source of great pride to its many fans in Europe and elsewhere.  If Nokia could combine its strengths with better execution in software and smartphones, it could be a formidable force in the computing industry as a whole, not just in mobile.

In anticipation of the new strategy, I wanted to share a few thoughts on why Nokia has struggled with the intersection of phones and computing, and what it might do to fix the problems. 

A couple of disclosures first:
--Several years ago I did a consulting project for Nokia.  I've also met with them, I have had a lot of briefings from them, and I know several people who work there.  No inside information from any of those sources has gone into this note.
--Before someone posts a comment saying so, yes my views are colored by the place I live, Silicon Valley.  Your paradigm may vary.

As is often the case for big successful companies, I think Nokia's strengths are also its weaknesses:


Strength 1: Nokia focuses very well...which can lead to denial of reality 

Nokia has a very intense, delivery-focused culture that has enabled it to pursue strategies with awesome focus and determination.  Over the years, the company has transformed itself from a paper mill to a rubber boots company to a video monitor company, etc, etc.  I can think of very few modern firms that are capable of that sort of huge transformation.

But I think that same determination has also sometimes enabled Nokia to live in denial of reality.  As an outsider who has dealt with Nokia a lot over the years, the company often comes across to me as the opposite of a learning organization.  Rather than getting inquiry and questions, when you discuss an issue with Nokia you tend to find that there is already an official Nokia answer to it: self-assured, hermetically sealed, and often sounding slightly condescending.

When Nokia was on a roll and executing beautifully, that self-assurance was entirely justified.  As somebody once said, "it's not arrogance if you can do it."  But as the company faltered, I think its belief in its own specialness and power led it to resist making changes that would have happened at most other companies several years ago.  This deepened Nokia's problems.

A quick look at the company's financials tells the story.  In 2006, Nokia was on a roll.  Its revenue was growing nicely, and it had operating profits of about 12% before taxes.  But starting in 2007, Nokia hit a wall.  Its revenue flattened and then fell.  Despite the revenue problem, Nokia held its R&D, marketing, and administrative spending almost steady in Euro terms, increasing them as a percent of revenue.  It's as if Nokia believed four years of revenue stagnation were just a temporary glitch to be endured rather than a fundamental problem that had to be fixed.

(Note: Fiscal years, all figures in $millions.  The numbers above and below were restated from euros to dollars.  I also excluded miscellaneous revenue and expenses, and one-time charges, because they distort the trends.)

To give you an idea of the impact of Nokia's slowdown, here are a couple of comparisons to Apple.


First, revenue...


Yes, Apple is now a bigger company than Nokia in terms of revenue.  That alone is pretty astonishing to me, and I'm sure it irritates the folks at Nokia, since they routinely bristle at this sort of comparison (link).


Here are expenses (R&D, marketing, and administration) as a percent of revenue.  Lower is better.


Apple has done a nice job of holding its expense growth below its revenue growth.


And here's the payoff:  Operating income


Financially, Apple has just plain run away from Nokia.


When Stephen Elop was announced as CEO of Nokia, people made a lot of hay about his background as a Canadian.  I think that was the wrong bit to focus on.  To me, the most important element of Elop's background was the ten years he spent in Silicon Valley.  I wondered what a Silicon Valley guy would think when coming into a company and seeing financials like these.  I believe the reaction would be horror: "Why didn't you people panic back in 2008?"  The accepted wisdom here is that you just don't let expenses stay high through four years of declining revenue.  That lets the problems fester.  Nokia is now a bit like a patient who has delayed routine medical treatment for so long that he ends up in the emergency room needing surgery.

Elop's now-famous memo on Nokia's problems speaks volumes about the company's culture (link).  Assuming the memo is real (I am taking the word of the press on this), Elop likens Nokia's situation to jumping from a burning oil derrick into the North Sea -- where, as anyone in the Nordic countries would know, you can die of hypothermia in minutes. 

What does it say about the employees' resistance to change that the CEO feels he has to be this alarming? 


Strength 2: Nokia manufactures wonderfully...which produces sterile, inartistic smartphones

Nokia is one of the most efficient manufacturing companies on the planet.  Very few western companies have ever withstood an all-out assault by China Inc, but Nokia, a company from high-cost Finland, has also been for years the world's lowest-cost major producer of phones.  Elop's memo says that cost leadership is now under threat, but still it's an unbelievable accomplishment that ought to be studied in every business school worldwide. 

But the same manufacturing-driven culture that turns out great, cheap feature phones by the dozen breaks down when asked to craft an intricate smartphone in which overall system integration is the most important feature.  Nokia designs phones using a manufacturing-like process in which different groups create features in parallel.  So (to make up an example) one group might do the user interface, another the mail app, and another the browser.  That's very efficient for creating lots of phones quickly, but it means it's very difficult to integrate all of the pieces together closely so they produce a great user experience.  The best smartphones, like the iPhone, are designed holistically, with all of the pieces coordinated together.  A product manager controls the process and can enforce compliance with the product vision.  This process is much slower and less efficient than Nokia's, but when you're creating a product with a lot of software, it ensures that everything works together well.

Apple can get away with this less efficient process because it produces one phone at a time.  Nokia has 89 different phone models available currently in Europe (link).


Strength 3: Nokia makes fantastic plans...over and over and over again

Nokia has for decades been able to hire the brightest people from a very bright country, Finland.  After meeting a lot of Nokia employees, I can tell you that it probably has one of the smartest workforces anywhere.  But all that intelligence has produced an analytical culture that breeds complicated plans elaborately fleshed out by committees.  Its history in the last decade is a series of wickedly clever, logical strategies that were so complex and took so long to develop and implement that they were often obsolete before they came to fruition.  It sometimes seems as if Nokia has been crippled by an excess of cleverness.

I'm reminded of a short story by science fiction legend Arthur C. Clarke, Superiority.  In it he described a society that lost a war by continually focusing on the new weapons that were about to come out of the labs, rather than mass-producing the ones that it already knew how to build.

To make matters more difficult, Nokia defined almost every major company in computing and telecommunications as its enemy.  At one time or another it has decided that it needed to dominate or defeat Microsoft, Apple, RIM, Google, the entire handset industry, the network equipment suppliers, and of course the mobile operators.  Even the US government tries to fight only two wars at once; Nokia has been fighting at least five.

There are so many examples of Nokia's busted plans that I don't know where to start.  The Symbian adventure, in all of its permutations, is an obvious one.  Nokia has gone through a number of different organizational structures, each of which was supposed to optimize it to compete in the new world of computing and internet.  But the one that sticks out at the moment is Nokia's venture in tablet computing.

Don't get me wrong, I do know the differences between an iPad and an n900.  They are dramatically different devices that reflect profoundly different design philosophies.  But both were designed for a similar high-level goal -- to make computing and web access mobile.  Nokia shipped its product first, more than three years ago.  Apple shipped last year.  Apple is selling seven million units a quarter, while n900 sales are what, a few hundred thousand?  Nice, but not a new industry.  I know Nokia has learned a lot, and has built a lot of infrastructure, but at some point you have to generate revenue rather than just having a great learning experience.


What do you do, Mr. Elop?

I think the biggest challenge facing Stephen Elop is that he needs to preserve the strengths of Nokia even as he undoes their effects.  Expenses have to come down, but at the same time he needs to invest in innovation.  The company must keep its manufacturing strength, even as it adopts a design philosophy that undercuts manufacturing efficiency.  People at Nokia have to be free to innovate independently, but when left to itself the Nokia culture tends to seek consensus and compromise.

I suspect that given all these changes, even motivating the Nokia workforce may become a challenge.  The Nokia people I've talked to love the company and desperately want it to get better.  But nobody could live through the last few years without getting a bit burned out.  Now the CEO says your home is on fire and you need to jump into freezing water.  Would that memo motivate you to work harder, or would it motivate you to work on your resume?  I was discussing the memo with several of my old friends from Apple today, and one of them joked that the message to employees was, "Everybody come to the communication meeting Friday!  Oh, and you might want to pack up your personal belongings and bring them, just in case."  On Friday, Nokia's people will need to see a carrot -- an attractive, plausible vision for the future of the company -- rather than just a stick.

I'll be watching carefully for that vision.  We're hearing rumors that Nokia is planning to shift away from its current operating systems and build on top of Windows Phone 7.  I doubt that's the full story.  For one thing, Nokia can't completely cut off its current software and switch to something else; there would have to be a long transition.  Besides, in the Nokia earnings call last month, Elop dropped some hints about his plans.  He talked about maintaining two platforms, one aimed at the mass market and another at the high end.  He said Nokia's biggest challenge is at the high end, so that's where I would expect a change is most likely.  Elop also went out of his way to praise the QT software layer, so I would be very surprised if it's killed.  If Windows Phone is in Nokia's future, I think we'd see it at the high end, paired with QT.  So we'd get a hybrid OS with Microsoft's plumbing and Nokia APIs. 
   
That would be a bold move, but it's also extremely complicated.  I remember when Palm tried to build its future on Windows Mobile, and gave up in disgust a couple of years later when Microsoft licensed Palm's innovations to other phone companies.  How would Nokia restrain Microsoft from doing the same thing again?  Elop worked at Microsoft, so I'm sure he has some ideas. 
   
Overall, it sounds like a high risk strategy, almost wickedly clever.  Exciting stuff.  And yet I keep remembering how Nokia's other wickedly clever strategies have worked out.

Note:  I've added more commentary on the Nokia announcement here.

Computing industry leaders form Asia Cloud Computing Association to drive regional adoption, security, and policy

Alcatel-Lucent, Cisco Systems, EMC Corporation, Microsoft, NetApp, Nokia Siemens Networks, PLDT/Smart, Rackspace, REACH, Telenor, and Verizon, today announced they have formed Asia Cloud Computing Association (Asia Cloud), an open collaboration forum based in the Asia Pacific region.

The non-profit, vendor-neutral organization will address regional issues and challenges to adoption of cloud computing in Asia including privacy and security concerns, compliance and regulatory mandates, licensing models, service levels, and other market risks.

The research firm IDC estimates that the market for cloud computing in Asia outside Japan will grow to around US$1.3 billion this year and will continue to expand at a rate of approximately 40 percent a year until 2014 (Source: IDC, 2010), whereas in Japan, currently the second largest IT market globally, the cloud computing market is expected to grow to US$29.2 billion in 2015 (Source: Japan’s Internal Affairs and Communications Ministry 2010). However, security concerns, data storage regulations, low penetration of bandwidth in some countries, and government policies oriented to traditional computing models are inhibiting market growth.

“Cloud adoption in the Asia Pacific region has yet to reach its full potential. The regulatory landscape and varying market maturity levels have fragmented the adoption of cloud computing in the region,” noted Asia Cloud chairman and REACH chief information officer, Sundi Balu. “Organizations in Asia have voiced several concerns, particularly around security, service levels, and regulatory positions. There is a strong sense of urgency to have these concerns resolved by an open industry collaboration focused on the actual market realities and conditions in Asia. With Asia Cloud as a platform, key stakeholders can collaborate on issues specific to Asia and enable faster and more efficient adoption of cloud computing.”

The organization will evaluate global cloud standards produced by other industry associations and determine which can be adapted or advocated regionally. Initial working groups include those for public policy and regulatory issues, security, taxonomy, and carrier-grade applications. Anticipated deliverables for 2011 include best practices, a cloud-readiness index, development of a taxonomy, and the establishment of formal relationships with other organizations in cloud computing.

“Cloud computing will play a fundamental role in re-shaping how telecommunications service providers offer applications to end users and how their internal systems are implemented,” said Mike Murphy, initiator of the Carrier-Grade Cloud Computing Working Group and head of Technology APAC, Nokia Siemens Networks. “Asia Cloud Computing Association is a great vehicle for industry leaders to direct that re-shaping in a consistent manner.”

Asia Cloud welcomes computing service, hardware, and software providers, end users, and government/policy, research/academic organizations to join the effort. More information about Asia Cloud and a membership prospectus are available at www.asiacloud.org.
About Asia Cloud

Asia Cloud Computing Association fosters collaboration and innovation in Asia to drive adoption of cloud computing regionally. Asia Cloud’s outreach efforts extend to policy and regulation, security, best practices, and market education. For more information, visit www.asiacloud.org.

LG OWNERS TO GET FREE ACCESS TO POPULAR WINDOWS PHONE 7 APPLICATIONS

LG Electronics (LG) and Microsoft Corp. (MSFT) announced that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.

LG and Microsoft will offer Windows Phone 7 applications across popular categories – including social connectivity, gaming and helpful utilities– ensuring that customers have access to the applications they value most. Ten free applications with a value of more than USD 30 will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.

Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.

“When we pledged early last year to support Microsoft’s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,” said Chang Ma, Vice President of Mobile Communications (MC) Marketing Strategy Team. “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.”

“We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.”

What’s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.

LG and Microsoft’s developer program will kick off in November. For more information, please visit www.facebook.com/LGMobileHQ.

Motorola Mobility Files Patent Infringement Complaints Against Microsoft

LIBERTYVILLE, Ill. – Motorola, Inc. (NYSE: MOT) announced that its subsidiary, Motorola Mobility, Inc. has filed complaints against Microsoft Corp. (NASDAQ: MSFT) with the U.S. District Courts for the Southern District of Florida and the Western District of Wisconsin alleging infringement of sixteen patents by Microsoft’s PC and Server software, Windows mobile software and Xbox products.

The Motorola patents directed to PC and Server software relate to Windows OS, digital video coding, email technology including Exchange, Messenger and Outlook, Windows Live instant messaging and object oriented software architecture. The Motorola patents directed to Windows mobile software relate to Windows Marketplace, Bing maps and object oriented software architecture. The Motorola patents directed to Xbox relate to digital video coding, WiFi technology, and graphical passwords. Motorola Mobility has requested that Microsoft cease using Motorola's patented technology and provide compensation for Microsoft's past infringement.

Kirk Dailey, corporate vice president of intellectual property at Motorola Mobility, said, “Motorola’s R&D and intellectual property are of great importance to the Company and are renowned worldwide. We are committed to protecting the interests of our shareholders, customers and other stakeholders and are bringing this action against Microsoft in order to halt its infringement of key Motorola patents. Motorola has invested billions of dollars in R&D to create a deep and broad intellectual property portfolio and we will continue to do what is necessary to protect our proprietary technology.”

Mr. Dailey noted that Microsoft also has filed separate patent infringement litigation against Motorola. “It is unfortunate,” he said, “that Microsoft has chosen the litigation path rather than entering into comprehensive licensing negotiations, as Motorola has mutually beneficial licensing relationships with the great majority of technology companies industry-wide.”

Suited and booted: business smarts for Nokia smartphones

GLOBAL – As a part of its ongoing strategic alliance with Microsoft, Nokia today announced an update on the deployment of Microsoft Exchange ActiveSync on Nokia smartphones. The solution, which allows mobile users direct access to email accounts on Microsoft Exchange servers, is now available through more than 550 different operators worldwide including America Movil, Orange, Telecom Italia, Telefonica, TeliaSonera, T-Mobile and Vodafone.

Corporate customers are attracted to the Nokia solution because it can offer substantially lower Total Cost of Ownership (TCO) compared to competing services. This is because businesses don’t need additional servers and middleware to support the service and are able to choose between a wider range of data tariffs.

JCDecaux, for example, Europe’s biggest outdoor advertising agency, used to have just 14 per cent of its employees with access to mobile email and calendaring. Today, thanks to the Nokia/Microsoft solution, TCO has been lowered, while access is up to 100 per cent, and employees can be much more responsive to customers and each other while they’re out and about.

OnMobile is India’s largest white label data and value-added services company for mobile, landline and media service providers. In the six months since moving to Mail for Exchange to give its engineers mobile email, the company has reported substantial time savings, a 20 per cent increase in projects completed on time and a 30 per cent decrease in travel expenses.

Mail for Exchange comes preinstalled on the latest Nokia smartphones. As a downloadable client, it’s available for many other S60 3rd and 5th edition devices from Ovi Store, including all Eseries and Nseries devices. 

Nokia-Microsoft® Exchange ActiveSync® direct access email boosting global businesses

Nokia business smartphones, maps and apps enhance the enterprise experience.

Espoo, Finland - Nokia gave an update on the deployment of Microsoft Exchange ActiveSync for Nokia smartphones that shows it is gaining substantial traction among the world's biggest operators and enterprises.

The solution - which delivers direct, secure access to email and personal information via organizations' Microsoft Exchange servers - is now available for Nokia smartphones on more than 550 operator networks worldwide. These operators include America Movil, Orange, Telecom Italia, Telefonica, TeliaSonera, T-Mobile and Vodafone. And recently, the solution has undergone large-scale deployment at leading enterprises such as JCDecaux and OnMobile, which have been attracted to its dramatically improved efficiency and significantly lower cost compared to rival solutions.

Through joint activities targeted at enterprises, Nokia and operators are bringing operational efficiencies and substantial savings in total cost of ownership (TCO) for IT decision makers, when compared to other solutions.

At JCDecaux, Europe's largest outdoor advertising company, just 14 percent of its mobile users in the UK had access to mobile email and calendar functions. The company was looking to extend that functionality to more of its workforce, in a way that was cheaper than the existing solution and without issues such as managing additional servers. JCDecaux chose Nokia's solution, which - in combination with attractive data tariffs from Vodafone Global Enterprise - led to a reduction in TCO, increased the company's responsiveness to customers and raised mobile email access for company mobile users to 100 percent.

OnMobile, India's largest white label data and value-added services company for mobile, landline and media service providers, was able to speed up processes, cut response time and save money by introducing Nokia's solution. Also, given that part of its workforce was already using Nokia smartphones, it was easy to set up Mail for Exchange without extra cost. In addition, monthly mobile data charges were substantially lower for the Nokia solution, and this encouraged users of a rival solution to switch. In the six months following the deployment, OnMobile reported substantial time savings for engineers, a 20 percent increase in projects completed on time and a 30 percent decrease in travel expenses.

"IT directors are being pressured to deploy business mobility solutions such as email, IM and intranet access for more employees, but without the high costs they have had to spend on additional middleware, licenses and maintenance," said Ilari Nurmi, the head of marketing for Nokia's portfolio of Eseries business smartphones.

The solution enables employees to connect directly to the corporate mail server with their Nokia smartphone without the need for additional servers, and is fast becoming the solution of choice for businesses. In addition to accessing email, employees also enjoy direct access to corporate instant messaging through Microsoft® Communicator Mobile, which was the first new application to be delivered by the two companies as part of their strategic alliance announced last year.

"Nokia is doing more than any other handset company to help businesses go mobile. Microsoft will design and develop mobile productivity, communication and collaboration solutions, and we will jointly bring them to market - giving our smartphones the edge over the competition," Nurmi continued.

The Microsoft Exchange ActiveSync solution is supported by a wide range of Nokia smartphones available with different designs and prices, covering the entire business user market. In the first half of 2010, more than 12 million Nokia Eseries business smartphones were shipped, representing a growth of more than 50 percent compared to the first half of 2009. Nokia's line-up of business smartphones is to be strengthened by the arrival of the Nokia E7, equipped with a full keyboard and 4-inch touchscreen featuring Nokia ClearBlack technology for improved outdoor visibility.

In addition to access to corporate email and infrastructure, Nokia smartphone users also enjoy access to maps, navigation, download apps and access other services through Ovi. The popularity of Business category apps in the Ovi Store, such as Worldmate, F-Secure Anti-Theft for Mobile, Boingo and Bloomberg, has significantly increased with some of the top downloading countries including France, Germany, India, Saudi Arabia, the UAE and the UK.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

Microsoft Hosting a Press Event On October 11th

Microsoft has today sent out invited to a Press Event that will be held in London, UK, on October 11th. The event will kick off at 9:00AM ET, and it will last for three and a half hours. That is a really long time for ‘just’ a press event, so I’d say there will be some hands-on with the new Windows Phone 7 equipped devices!Via Mobile News

The company Of microsoft does develop renovation for Zune HD?

While from Apple and Samsung constantly comes the official and unofficial information about the fact that they plan or achieve renovation of their rules of [mediapleerov], the company Of microsoft sufficiently has long ago supplied no information relative to its model Of zune HD. With the fact that the production of the last version of this device long ago took place sufficiently. And this is how it became known from the unofficial sources, the engineers of company deal with the development of the fact that can become the successor of [mediapleera] Of microsoft.

Unfortunately, practically no information relative to the fact that this will be, until there is. To the larger degree is important the very fact that Microsoft it does not leave the attempts to fill the specific niche on the market for multimedia devices. It communicates, that as the basis of construction will be assumed the processor ARM Of cortex. In this case it is worthwhile to note that many solutions accepted for [pleera] Of zune HD found a use in the operating system Windows Of phone 7 and, correspondingly, in [smartfonakh] on its basis. Will to assume that be the opposite effect, as a result which in [pleere] from Microsoft can appear the solutions similar to the analogous in [smartfonakh] on the basis of its operating system.

Windows Of phone 7 it reached stage RTM and it was ready to installation to the devices

In [bloge] Windows Of team Of blog appeared the communication, that the operating system Windows Of phone 7 reached the stage of readiness RTM (release to of manufacturing). According to the developers, this is sequential large landmark on the threshold of official [reliza] of the final version of new platform. Actually, the work of the command Of microsoft on the first version Windows Of phone 7 is finished, and are now narrower other companies, which carry out the production of mobile devices, they will conduct its introduction in the owl equipment.

Developers also noted that new OS Windows Of phone 7 was tested by the most thorough means of all mobile platforms Of microsoft. According to them, daily 10 000 devices passed tests, is carried out more than half million hours of active use, the automated tests under laboratory conditions, collaboration with the developers [po] and so on. And here now finally Windows Of phone 7 it is practically ready. In all likelihood, communicators under control of this OS approximately in the month will begin to be let out.

Windows Phone 7 – Released To Manufacturing

Today is the day that the Windows Phone team has been driving towards, and we’re very excited to say that we’ve reached the biggest milestone for our internal team – the release to manufacturing (RTM) of Windows Phone 7! While the final integration of Windows Phone 7 with our partners’ hardware, software, and networks is underway, the work of our internal engineering team is largely complete.

Windows Phone 7 is the most thoroughly tested mobile platform Microsoft has ever released. We had nearly ten thousand devices running automated tests daily, over a half million hours of active self-hosting use, over three and a half million hours of stress test passes, and eight and a half million hours of fully automated test passes. We’ve had thousands of independent software vendors and early adopters testing our software and giving us great feedback. We are ready.

I last posted on this blog when we reached the Technical Preview milestone, and we’ve received some great feedback since then which we’ve been able to respond to and improve the smart design throughout the OS. For example, folks loved the Facebook integration in the People Hub, but they also wanted ways to filter their contacts so only the Facebook friends they really know will show up in their contact list – we’ve added support for that. We’ve also made it easy to “like” a post right from the People Hub, or quickly post a message to someone’s Facebook wall directly.

This has been one of the most incredible product development efforts I’ve ever been a part of. Today’s milestone is exciting not just because of what we’ll deliver to customers later this year, but how it sets us up for success over the long term in the mobile space… we’re really just getting started.

We reached today’s milestone because of the tremendous efforts of the entire team including our partners, early adopters, and independent software developers providing feedback. I want to send a huge THANK YOU to this extended team– we couldn’t have done it without you!

Bing for Mobile comes to your Verizon Android

Today we are happy to announce the first official Bing for Mobile Android App available to Verizon customers. You can now download the free Bing App from your Verizon Wireless Android phones’ Marketplace.

The app homepage features the Bing image of the day, complete with clickable hotspots that you can explore and discover related trivia. Did you miss one of the latest images? Don’t worry; you can still swipe through up to 7 days’ worth of Bing images.

Are you a visual person? Try the image search feature that has endless scrolling results (Tip: this also works for any search result). Then easily swipe through image previews and click straight through to the image host site.

Now, do you see the mic option on the homepage? Our investment in voice search continues in our Android App and works great for searches like map locations as well as web search. This works especially well when looking for “Instant answers” which give you quick and relevant answers for things like movies, stock quotes, flight status and local listings.

Just say “movies,” for a quick result of movie listings, theaters and show times nearby, or say the flight information you are looking for, we will show you the departure, arrival, and other relevant information such as traffic, weather, news, and hotels details.

Voice search is also great when it comes to your local business listings. Give it a try, even something complex, hold the phone to your ear and speak, or press the mic button—it’s that simple.

The Android app also has a pretty smooth mapping feature. First, Bing will automatically find your current location. You can then easily discover new places by category such as restaurants, banks, theaters and you can choose whether you want walking or driving directions. Swipe through each step of your directions, and check out how fast the map pans and zooms. For times when you only have one hand free and can’t pinch, there is the handy zoom-out button.

There are a bunch of other features we’d love to tell you about, like local listing reviews, ratings and news. But rather than drone on about them, just download the app from your Android’s Marketplace, give it a spin and let us know what you think.

Andy Chu – Bing for Mobile

Windows Phone 7 Photography Features

More smartphone news and reviews: http://is.gd/eIj3l In this video we talk about some of the digital photography features of Windows Phone 7. For example, you can start the camera just by a press and hold of the camera button, even when the phone is off. The Pictures hub pulls in images from not only your phone, but from Facebook.

Windows Phone 7 Startup Speed Test

For more smarpthone news and reviews: http://bit.ly/4xfN5g Here's a look at how fast Windows Phone 7 starts up compared to iPhone, Android, and Windows Mobile. This is not final hardware or software

Xbox LIVE and Windows Phone

Check out previews of the new games coming with Xbox LIVE on Windows Phone 7. Always be in the game with Xbox LIVE on your Windows Phone 7.

Zune Home Android launcher

Phil takes a look at the Zune Home Android launcher replacement, making your phone look a bit like the Zune and Windows Phone 7 UIs.

Windows Mobile 7

Windows Mobile 7

Windows Phone 7 Jump Start Training

Today we are publishing the first in our training content led by our MVPs. Rob Miles and Andy Wigley led an incredibly well received live training course about a month ago, focused on getting developers trained up on building amazing applications and games for Windows Phone 7.

We recognize that providing as much technical content as we can for the full range of developers is what developers deserve. While we plan on having more live training sessions in the coming weeks and months, we are also committed to making that content available as quickly as possible to as many developers as possible. Since this round of content is based on Beta Windows Phone Developer Tools, we will not be localizing it. For our non-English speaking developers, we will be providing localized training once we have released the final developer tools.

Andy and Rob provide a good bit of humor along with their incredible depth of knowledge on the topic of building apps and games for Windows Phone 7. We think they have covered a fair amount ground, but if there are topics you feel we need to cover more in depth, don't hesitate to let us know.

There are 12 sessions in total, each about :50 minutes in length. Think of this as a semester's worth of class time to help you in your quest to be an awesome Windows Phone 7 developer. It's self-paced, and both Rob and Andy are pretty approachable. Head on over to their blogs if you want to get more plugged into what they are doing.

Here are the sessions, and a link to their course material. UPDATED: Here's a link to the Zune subscription link. Also a link to the iTunes subscription.

Windows Phone 7 Jump Start (Session 1 of 12): Introduction

A quick tour of Windows Phone 7 and how you write programs for it. We take a look at the platform capabilities and the software development options. We also offer you a chance to win a prize that is almost certainly not a private jet.

Windows Phone 7 Jump Start (Session 2 of 12): Building a Silverlight Application, Part 1

Building an application from scratch. How you can take a simple idea for a program and build the user interface, followed by the program behaviors that sit behind it. We take a look at databinding on Windows Phone and how best to structure your application to make best use of it.

Windows Phone 7 Jump Start (Session 3 of 12): Building a Silverlight Application, Part 2

Making more complex applications. You also get an overview of how the built in controls work, and how to tailor the user input to match your requirements. We also take a look at page navigation within a multi-form Silverlight application on the phone and how to use the navigation inputs for best effect.

Windows Phone 7 Jump Start (Session 4 of 12): Building Games for the Windows Phone 7 Platform

Using Silverlight as a platform for game creation. We show how to get a draw/update behavior into your Silverlight games and give you a fully worked game to chew on. We also illustrate how a Silverlight game can leverage the XNA libraries to add sound effects to a game.

Windows Phone 7 Jump Start (Session 5 of 12): Building XNA Games for the Windows Phone 7 Platform, Part 1

Getting Started with XNA on Windows Phone. We talk about what makes the Windows Phone such a good platform for XNA development and how you create XNA games for it. We take a look at how games can manage the orientation of a phone and give you some tips on getting the best performance. Then we move on to take a look at the accelerometer input and how to make games that use this.

Windows Phone 7 Jump Start (Session 6 of 12): Building XNA Games for the Windows Phone 7 Platform, Part 2

Using the Windows Phone platform features in your XNA games. We continue with our look at Windows Phone features that make the platform so interesting to game developers. We cover the use of the touch screen, sound creation and finally give you some coverage of how to access the Zune media content in the device. Then we round off with a little look at how you can get text input from users by means of the Guide support in XNA.

Windows Phone 7 Jump Start (Session 7 of 12): Advanced Application Development, Part 1

Application Lifecycle. A look at the execution model on the phone, and how to create solutions that give a great user experience in the face of phone calls, termination and even total shutdown of the device itself. We show how to respond to messages to make your application give the appearance of being "always on" and the data persistence facilities that you will need to make this work.

Windows Phone 7 Jump Start (Session 8 of 12): Advanced Application Development, Part 2

Launchers and Choosers plus Using Isolated Storage. In this session we take a look at "Launchers and Choosers", how your application can use the built in phone behaviors to place calls, take pictures and select contacts, making it part of how the phone works. We also show how your application can store data in its own isolated storage on the phone device.

Windows Phone 7 Jump Start (Session 9 of 12): Advanced Application Development, Part 3

Storing Data and Using the Network. In this session we look at the connectedness of Windows Phone and how you can make this work for you. We demonstrate connected applications and how the notification service is used to allow external systems to give your application a wake-up call.

Windows Phone 7 Jump Start (Session 10 of 12): Marketing Your Windows Phone 7 Application

Using Windows Marketplace. In this session we explain how to join the Marketplace and get your applications out there. We take a look at how your solutions are packaged and deployed and how you go about registering a device for development and then using that with Visual Studio 2010 to test your applications.

Windows Phone 7 Jump Start (Session 11 of 12): Working with Media

Using XNA in 3D and with Media. In this session we take a quick look at how the Windows Phone works as an excellent platform for 3D games in XNA. We also explore how an XNA game can make use of the media stored in the phone, including photographs taken by the user and media loaded onto it from Zune.

Windows Phone 7 Jump Start (Session 12 of 12): Final Silverlight Topics and Wrap-Up

Taking Silverlight to the max. We start with a look at the Application bar, a crucial component in Windows Phone applications. We then move on to the Expression Blend tool, and how to create compelling user experiences with it. Finally we round off the session by showing how easy it is to use the map services in your phone and demonstrate some of the really cool navigation tools that are coming.

Here are the bios for our fearless session leaders.

Rob Miles

Rob Miles is a lecturer and Microsoft MVP based at Hull University in the UK. He teaches Programming, Software Engineering, Embedded Development and students. He has been working with XNA since before it was released and has been a big fan of Windows Phone 7 ever since he found out he could run his XNA and Silverlight programs on it. He writes a regular blog on programming and other forms of wit at www.robmiles.com and can be found on twitter with the unsurprising name of RobMiles.

Andy Wigley

Andy Wigley is a device application development MVP and co-founder of UK-based mobile consultancy firm, Appa Mundi. He is the co-author of a number of Microsoft Press books, including the Mobile Development Handbook and the .NET Compact Framework Core Reference and is a regular speaker at major conferences such as Tech Ed. He lives in the mountains of Snowdonia, North Wales where a strong mobile phone signal is a total luxury which has helped him to hone his skills developing offline mobile apps. You can read his blog, and those of his Appamundi colleagues at http://mobileworld.appamundi.com/blogs.