
One of the reasons why technology sector (especially mobile) is immune to the the oil price may be the fact that consumers have developed a stronger dependency on mobile technology. Therefore, making the tech leaders price inelastic to inflation. For example, if my laptop is aging and I need an upgrade, I am going to buy a new laptop without any hesitation. As this would help me maintain or improve productivity with all of its new offerings (support more powerful applications, VOIP/Webcam for communications, built-in Mobile Brandband chip, etc.). Same can be said for smartphones like BlackBerry where so many American business men/women have depended on.
Some have argued that our nation's lust for techno gadgets is a product of marketing blitz. While that may be partially true, I have to argue that the modern gadgets are offering more productivity, efficiency and organization than ever before. This resistance oil price, inflation and recession is a testament of Americans and their urge to pursue the perfect mobile experience.
0 comments:
Post a Comment