From the beginning, BlackBerry has been a silent but consistent workhorse as an email communications device
In the beginning, RIM didn’t care for bells and whistles, it focused on proprietary push-email technology and perfected its hardware to perform reliably. I remembered how durable every one of my BlackBerrys have been. Little by little, they gained market position as a smart device leader and migrated into more features like voice, data and internet. Ultimately, this led the company to a path in becoming the best all-in-one smart device. By perfecting its communications functionality; it has gained the trust of S&P 500 companies. A BlackBerry has become synonymous with words like “work” and “professionals” and the gold standard for American Corporations.
Realizing what is at stake in the smartphone/business/consumer marketplace; RIM has positioned and transitioned itself into a work and play device. By offering slick designs with faster data speed, brighter screen, camera, video, multimedia, applications while keeping its core communication functionality intact; it easily moved beyond the business atmosphere and into mainstream consumer gadgetry marketplace. It wasn’t a difficult task considering that it was already a widely known brand amongst corporate environment. Its social influence has reached to a new height. Pretty soon, everyone on TV from shows like The Office to reality stars of The Hills (MTV) are sporting a BlackBerry instead of consumer-centric devices like the Sidekick, perhaps the corporate image of a BlackBerry gives the off-beat TV stars a sense of legitimacy. [Side note: With so much commitment from the corporations in the
Now, BlackBerry, more popular than ever, is ready to take on the entire world. With 3G iPhone looming, BlackBerry strikes first and strikes hard. With the new model Bold (9000), they bring a whole new level of sophistication into a bulletproof gadget. With a high resolution 480x320 screen, 3G HSDPA over GSM, WiFi, GPS and a slick new GUI in its latest software platform just to name a few; it is very clear where RIM is going with its future: to become the best multimedia smartphone for work and play.
The launch of BlackBerry Bold holds real significance to the mobile movement in the
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