Augmented Reality: Pretty Cool Stuff

I keep on hearing about "augmented reality (ar)" or mixed reality and never bothered to look into it until I was forwarded a couple of clips on YouTube by Samsung and USPS. Samsung developed an application to allow you to get a visual on how their series 7 TV set would appear on your living room wall and USPS developed virtual box simulator. This stuff has some serious potential and I also found a cool BMW clip on how they could apply said concept to assist their factory mechanics. Enjoy!