Samsung YP-P2: BMW Edition

Remember the Samsung YP-P2 that was launched on the US about one year ago? I bet you do because it is a slick portable media player. The good news is that BMW will launch an exclusive edition of the device.This promotional strategy can be considered good and bad at the same time: on one hand you’ve got the BMW and PMP lovers that will surely enjoy the product, on the other hand you’ve got the