SAMSUNG MOBILE SHIPS ONE MILLION GALAXY S DEVICES IN THE U.S. MARKET

Android 2.1-powered smart phones available at AT&T and T-Mobile and coming soon to Sprint, Verizon, U.S. Cellular and Cellular South.

DALLAS —Samsung Telecommunications America (Samsung Mobile)1, the No. 1 mobile phone provider in the U.S., announced that it has shipped one million of its Android™ 2.1-powered Galaxy S devices in the U.S. market. Samsung Mobile began shipping the Galaxy S portfolio2 on July 15, which are currently available with AT&T and T-Mobile. Galaxy S devices will also be available with Sprint on August 31 and will be available with Verizon Wireless, U.S. Cellular and Cellular South this fall.

Samsung Mobile has packed cutting-edge technology into its Galaxy S portfolio, including features such as a stunning 4-inch Super AMOLED display screen, 1GHz Hummingbird Application Processor and a multitude of entertainment, messaging and social networking capabilities. In addition, all Samsung Galaxy S devices will be upgradable to Android 2.2 in the future.

“Bringing Galaxy S devices to multiple carriers has given Samsung Mobile the opportunity to reach millions of consumers,” said Dale Sohn, president of Samsung Mobile. “I am proud of the instant success of the Galaxy S line up and I am very pleased to announce that because of the support of our carrier partners and loyal customers, we have shipped one million Galaxy S devices in the U.S. market. Samsung Mobile looks forward to sharing additional Galaxy S milestones in the future.”

The roll out of Samsung’s Galaxy S portfolio has been supported by a multi-tiered print, online, cinema and television advertising campaign, including major networks such as ABC, CBS, FOX, NBC, ESPN and MTV and in cinemas such as AMC, Cinemark and Regal. Samsung Galaxy S was also a sponsor of X Games 16, which was held in downtown Los Angeles from July 29 to August 1. From September 30 to October 3, the Samsung Galaxy S lineup will be showcased at the World Cyber Games Grand Final in Los Angeles.

In addition, Samsung Mobile has executed a comprehensive Galaxy S social media campaign, which included a Facebook promotion and daily content sharing on Samsung Mobile’s social media channels, which include Facebook, Twitter, YouTube™. As additional Galaxy S devices become available, Samsung Mobile will continue to distribute key digital and video assets to sustain awareness of the Galaxy S.

For additional information on the Samsung Galaxy S portfolio, please visit www.samsung.com/galaxys.

1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q2 2010 U.S. Market Share Handset Shipments Reports.

2 The Samsung Galaxy S portfolio of devices includes the Samsung Captivate™ at AT&T, Samsung Epic 4G™ at Sprint, Samsung Vibrant™ at T-Mobile and Samsung Fascinate™ at Verizon Wireless. Additional Galaxy S devices will be available with U.S. Cellular and Cellular South.