Costco getting in the Unlocked Cell Phone Biz?

Just noticed an offering from a Costco email tonight, apparently they've started to sell unlocked Nokia smartphones. Clicking through the email link, the page pulled up four smartphones:
N97 ($599)
E75 ($419)
5800 ($299)
E63 ($229)
The deals are not bad but certainly not the best price we've seen.

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