DLNA Names First Certification Lab in China

Announces Certification Program at CESI's Advanced Digital TV Test Center (ADTC).

BEIJING -- The Digital Living Network Alliance (DLNA) culminated the "Digital Home Summit 2010" event with the announcement of the first certification lab in the People's Republic of China. With more than 1.3 billion citizens, China has become the largest market in the world for TVs, cameras, PCs and mobile phones. DLNA Certification will be conducted by the Advanced Digital TV Test Center (ADTC), a part of CESI Technology Co., Ltd., which is sponsored by the China Electronics Standardization Institute (CESI), a comprehensive institute of electronic information technology under the Ministry of Industry and Information Technology (MIIT) of the People's Republic of China.

"ADTC joins a prestigious list of certification labs worldwide helping our members easily develop and test DLNA Certified® products," noted Nidhish Parikh, chairman and president of DLNA. "Companies based in China are taking an increasing role in the development of connected home technologies used worldwide and we're delighted to be working with ADTC in support of our rapid growth of DLNA Certified® products."

Certification labs are accredited to perform interoperability testing services as part of the requirements set by the DLNA Certification and Logo Program. The ADTC certification lab allows DLNA to better service the growing development and manufacturing base in China.

"We are pleased to be the first DLNA certification lab in China," said Mr. Zhang Hong, Market Director, CESI. "Technological advances in China are moving rapidly and the technology industry has seen substantial growth in the last decade. We look forward to helping more companies based in China obtain DLNA certification for interoperability between devices on a global scale."

The "Digital Home Summit 2010: DLNA and the Future Digital Life" event was held July 14 in Guangzhou, China. Co-hosted by CESI and the State Industry Base of Digital Home Application and Demonstration, the event attracted more than 150 attendees from 71 companies, universities and other organizations. Presentations were made by the Institute of Intelligent Information Processing, the Director of the Guangdong Public Support Center of Digital Home Service and Technology and the Technical Director of the State Industry Base of Digital Home Application and Demonstration. Attendees were also briefed by representatives from ACCESS, ADTC, AwoX, Broadcom, DLNA, Haier, Microsoft, Nokia, Sony and Sony Ericsson on the DLNA Certification Program, and the market for DLNA Certified® products.

For more information about DLNA, please visit www.DLNA.org.

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an interoperable network of personal computers (PC), consumer electronics (CE), mobile devices and service providers in and beyond the home, enabling a seamless environment for sharing and growing new digital media and content services. Founded in 2003, the group established and maintains a platform of interoperability based on open and established industry standards that, when used by manufacturers will support the sharing of media through wired or wireless networks. More than 200 multi-industry companies from around the world have joined DLNA, committing the time and resources necessary to achieve their vision. DLNA's 2010 Promoter Members include: ACCESS, AT&T, AwoX, Broadcom, Cisco, Comcast, DIRECTV, Dolby Laboratories, Ericsson, HP, Huawei, Intel, LG, Microsoft, Motorola, Nokia, Panasonic, Pioneer, Qualcomm, Rovi Corporation, Samsung, Sharp, Sony, Technicolor, Toshiba and Verizon. Additional information about the Alliance, its participating companies and membership benefits is available at www.dlna.org.