Frbiz Report: 3D Will Dominate the Future of the Television Industry

BEIJING -- Frbiz.com, one of China's leading B2B search platforms, reports on 3D development in the television industry.

At present, LED, OLED, and 3D technologies are the hottest developments dominating the next generation of television.

LED TV market share has increased steadily with their better picture quality for liquid crystal product applications. Strictly speaking, only market share has improved and there has been no real improvement in technological innovation. Therefore, the current market price of LED televisions is far higher than ordinary liquid crystal televisions and can be considered unreasonable. Some manufacturers are now boldly squeezing the price of LED TVs, but this year, in August or September, the price of LED TVs is expected to greatly shrink. The other display technology, OLED, in TV products has achieved significant breakthroughs recently, but because of incomplete industry chain development, application costs are very expensive, and it is known to be difficult to present on a typical home screen size, increased market share for OLED may be difficult to achieve over the next five or eight years.

As more and more movies, games and sporting events use 3D technology in production and broadcasting, manufacturers like Changhong, Samsung, Panasonic and others are increasing plasma screen technology research to realize 3D technology breakthroughs. Compared with LED, the technical difficulties of 3D TV are relatively small and the cost is relatively low. Plasma TVs are the best 3D carriers.

In such circumstances, 3D will be leading the next generation of television. In a investigation carried out by Frbiz, more than 70% of respondents said they understand 3D TV, while over half of urban respondents said they are looking forward to 3D TV. According to the professional market research agency's forecast in 2010, China's domestic retail sales volume of 3D TV will reach 29,200 units, 1,926,800 units in 2011, and 4,759,900 units by 2012. The corresponding product's permeability respectively is 0.08%, 5.01% and 11.34%. The data shows 3D TV's strong development momentum.

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