Welcome to App Planet

Overview.

App Planet proved to be an overwhelming success at Mobile World Congress 2010 in Barcelona. App Planet provided incredible opportunities for the App Developer community. Whether the attendee was looking for technical knowledge or simply the best app-related networking available, App Planet had something for every type of attendee. The inaugural App Planet reported:

* More than 20,000 attendees came through the door at App Planet
* 150+ Exhibitors
* More than 6,000 developers at MWC
* 54% of developer community represent senior-level positions

Building on the success of App Planet at MWC10 we will again focus on the explosive growth in the mobile applications market while fostering direct communication between developers and platform owners. This year promises to be more exciting as we pull together the key players in one place, at one time, and make App Planet the Centre of the Apps Universe.

App Planet will feature:

App Focused Exhibition
Located in the Upper Village, App Planet is open to all pass holders and focuses on the latest technology from the fast-moving apps industry. With more than 200 app-specific exhibitors in 6,700 square metres of space, App Planet will deliver an abundance of opportunities for developers and mobile professionals to mingle and discover apps in action.

App Developer Conferences
App Developer Conferences (ADC) will be a central focus of App Planet and will be conducted by our partners and are open by invitation only. Each Application Developer Conference will take place in the App Planet auditorium and break-out rooms to accommodate special streams for each Developer Conference.

We are pleased to announce three App Developer Conferences for 2011:

* Research in Motion (RIM) will be hosting an ADC for 500 BlackBerry developers on Tuesday, 15 February, 2011
* Palm will hold a full-day ADC on Wednesday, 16 February, 2011
* IDG World Expo, organisers of Macworld, the world's premiere event focused exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.

We are currently finalising agendas for RIM, Palm and IDG World Expo. More information will be available soon. To be alerted when these and new App Developer Conference opportunities are available, simply subscribe to 'App Planet Updates' on the right side of this page.

App Lounge
The App Lounge is a networking area within App Planet set up to provide a comfortable environment for developers and their fellow attendees to step out of the hustle and bustle of the conference, relax, make new connections and catch up on industry and daily news provided by our Media Partners.

App Garage
App Garage is the focal point of GSMA's Applications-related projects at Mobile World Congress. Featured projects include: OneAPI, RCS DevChallenge, RCS Project and PathFinder. Each day there will be demonstrations on all featured projects. Visit the stand, talk to the experts, and discover apps in action.

New Components for 2011!

Brand Challenge
The GSMA is creating a competition focused on mobile application developers creating "brand apps" for a select number of global consumer brands. Developers will compete by creating customised mobile apps for the participating brand sponsors based on the objectives and guidance provided by the individual brands. The primary goals of the Brand App Challenge are to create networking and business opportunities which benefit the brands, application developers and the broader mobile ecosystem, as well as tapping the creativity and mobile application developer community to address brand and industry challenges.

The competition starts late fall 2010 with the finalists being named approximately one month before Mobile World Congress 2011. The Brand App Challenge winners will be announced as part of the Mobile World Congress conference programme and will receive cash awards for their winning efforts. Complete detail will be announced soon. To be alerted when these and new App Developer Conference opportunities are available, simply subscribe to 'App Planet Updates' on the right side of this page.
Join the Planet!

App Planet will open during Mobile World Congress: Monday - Wednesday 9:00 to 19:00 and Thursday 9:00 to 16:00.

For more information on exhibition, sponsorship or advertising opportunities at App Planet, please view this PDF Document

To Contact GSMA regarding these opportunities, please fill out this enquiry form

For general information on App Planet contact: appplanet@mobileworldcongress.com
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