Symbian Exchange and Exhibition 2010 Preview

AMSTERDAM, Netherlands – So we’re just a few hours away from “Symbian Exchange and Exhibition”. Or you might call it by its nickname, “SEE 2010″. Or a couple years ago you called it, “The Symbian Smartphone Show”, or in 2003 it was known as the “The Symbian Exposium”, or in 2000 the “Developer Exposition”, or in 1999 the “Developer Conference” or if you’re me, “an excuse to visit Amsterdam”. Jokes and indicisive naming conventions aside, this event has a long, rich history. And of course Nokia Conversations is here at the show to give you the lowdown. But first a preview of what’s to come…

Traditionally held in London, SEE 2010 moves to the serene canals of Amsterdam during November 9th and 10th. The show’s venue, Beurs van Berlage, was originally built as a commodities exchange at the turn of last century. Architect Henrik Petrus Berlage designed it to “reject the styles of the past.” How fitting for an event like SEE 2010. Symbian.org continues, “the venue for SEE 2010 will be an open arena for creators and innovators to engage, exchange, and explore the opportunities that will drive the industry forward”.

Like the openness of Symbian^3, SEE 2010 is open and free to the public. But don’t be mistaken, SEE 2010 is not a tradeshow. It’s a place for the Symbian community to come together, network, converse, share, educate, and hopefully have a little fun as well.

Executive Director of The Symbian Foundation, Tim Holbrow, kicks things off tomorrow at 10am sharp, soon followed by SVP of Smartphones at Nokia, Jo Harlow, who delivers the keynote. Participants can then choose which track they’d like to follow the rest of the day: Application Developer track, Platform Developer track, Business Apps track, and the Business track. There’s also the Symbian Hands on Lab and the Birds of a Feather. And don’t forget the interactive demos going on throughout both days.