End-to-Endless TV on show at IBC

The International Broadcasting Convention (IBC) in Amsterdam is the place to be next week (September 9-14) to discuss and experience changes in the rapidly evolving world of television. As a company at the heart of these changes, Ericsson is looking forward to sharing our TV story and showing what we can do.

End-to-Endless

Delegates at the previous 42 IBC events witnessed many amazing technological advances in television and 2010 will be no different. Media convergence, high-speed mobile broadband, smartphones and televisions directly connected to the internet are all changing how and when we get the content we want.

Attendees preparing to travel to Amsterdam for this year’s event will be boosted by the fact that more of us are accessing television while on the move and are willing to pay for the latest television technologies, such as 3DTV.

Data from unrelated reports by Ericsson ConsumerLab and marketing and research firm Nielsen will be music to the ears of the electronic media companies at the IBC.

About 50 percent of those surveyed for ConsumerLab’s "Multi Screen Media Consumption 2010"* report said that they use internet-based on-demand TV or video every week.

The same report finds that 70 percent of consumers are streaming, downloading or watching recorded broadcast TV on a weekly basis, while more than 90 percent of consumers still watch linear broadcast TV at least once a week. The report also states that we now spend up to 35 percent of our leisure time watching TV and video content.

Nielsen’s report – "How People Watch: A Global Nielsen Consumer Report" - finds that 11 percent of global online consumers already use mobile video to consume the content they want.

It also finds that 12 percent of global online consumers own or have a definite intent to buy a 3DTV in the next year. When it comes to televisions with internet connections the news is even better. One in five global online consumers surveyed owns or has a definite interest in buying a television with internet connection in the next year.

Ericsson will have three main themes at this year’s IBC, showing how the company is actively creating, managing and delivering the next-generation TV experience through our end-to-end television solutions.

The themes are: Delivery to multi-screen, Enhancing the user experience (including 3DTV and HDTV solutions) and Managing bandwidth while delivering the best picture quality.

Staffan Pehrson, head of Solution Area TV at Ericsson, says: "At IBC we will show how our end to end capabilities enable the delivery of content to multiple screens and create new TV business models."

"This is a hugely exciting time for the television industry, with an ever increasing number of devices capable of showing video content and consumers demanding a far more enhanced range of services than ever before. "

"Our broad product portfolio, combined with extensive industry expertise across communications and broadcasting, means we are perfectly placed to provide solutions that enable this next-generation TV experience."

About 45,000 people, including about 1000 journalists, visit the IBC every year. More than 1300 companies exhibit at the event. We look forward to seeing you there.

NOTE: *Data for the Ericsson ConsumerLab report was collected in China, Germany, Spain, Sweden, Taiwan, the UK and the US. The sample study is representative of more than 300 million consumers.