Apple iPhone Confirmed

Over the past two days, I have been reading and hearing alot of talks about the rumored Apple iPhone. Will this be the ultimate mobile device that we are lusting for or will it be another device that will suffer from the biggest culprit of convergence - poor battery life? I am anxiously awaiting to see how will Steve Jobs market this phone assuming he has to partner with one of the carriers to have this distributed; unless he decides to go through the MVNO route. We shall see.