MSN and Sprint to Serve Mobile Ads

In an interesting move, Sprint (the 3rd largest carrier) and Microsoft (the 3rd largest search engine) have partnered up to serve Sprint PCS wireless subscribers mobile search and mobile advertising. Windows Live Search will be the default search tool that can display pay-per-click ads while another partner, Ingenio, will provide pay-per-call advertising. Sprint has done very well in the past year in marketing their data services; they have also recently upgraded their 3G EV-DO network for faster performance.