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Enpocket was
recently awarded Best Mobile Campaign Award at the
2006 MITX Awards. The winning campaign is A&E's famous TV show:
Dog the Bounty Hunter. The campaign cleverly delivers "Dogism" via SMS text message where receipients can receive weekly text message such as: "
Dogism: When you break someone down, make sure you always raise them up higher than they were before."
On a seperate note, it
seems like current state of mobile marketing is largely driven by SMS interaction.
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