French Retailer La Redoute Goes Mobile

La Redoute's French eCommerce site is going mobile. The mobile site is designed to make online transactions via mobile phone easy. Since La Redoute was based on catalog shopping experience, customers can now find products from offline catalogs or on the redoute.fr website and check for inventory, choose payment and delivery option and pay for the transaction via mobile phone.

I think this is pretty cool where the mobile site becomes a compliment to their traditional catalog efforts. Through the easy access of a mobile phone, a customer can complete a transaction almost everywhere at any time without the need of having a full on laptop or sit infront of a desktop.